{"id":1684,"date":"2022-09-28T18:46:35","date_gmt":"2022-09-28T16:46:35","guid":{"rendered":"https:\/\/cod4is.synapsys-digital.com\/your-challenges\/"},"modified":"2024-02-14T16:31:11","modified_gmt":"2024-02-14T15:31:11","slug":"your-challenges","status":"publish","type":"page","link":"https:\/\/cod4is.synapsys-digital.com\/en\/your-challenges\/","title":{"rendered":"Your Challenges"},"content":{"rendered":"\n
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\n Your Challenges <\/h1>\n
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Your primary concerns are innovation, client experience, digitalization, Retail process optimization and revenue development.<\/p>\n

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Perpetually evolving technology strongly impacts consumers\u2019 purchase journey<\/strong> and the organization of businesses.<\/p>\n

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Thus, the digital transformation of your business<\/strong> is no longer an option, but an obligation.<\/p>\n

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We provide extensive experience and knowledge of adapted solutions addressing your biggest business challenges.<\/p>\n

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Unified Commerce<\/p>\n <\/div>\n

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Your clients expect to begin and end their purchase journey when and where they want. Placing their orders online or in-boutique and receiving the delivery at home or at a designated pick-up location.<\/p>\n

It is therefore essential to possess an SCV (Single Customer View)<\/strong> and have the ability to manage stock centrally and in real time.<\/strong><\/p>\n

Brands have needed to adapt their processes in order to be more desirable as well as more aligned with commercial and marketing strategies.<\/p>\n

Click and collect<\/i>, client experience evaluations, store locator<\/i>, drive-to-store<\/i>, order terminals and mobile payment are examples of applications aimed at constructing an optimized client journey.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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Supply chain<\/p>\n <\/div>\n

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Efficiently managing stock<\/strong> includes controlling buying processes, logistics, planning, re\/assortment calculation as well as distribution through all sales channels.<\/p>\n

The objective is to improve client experience by optimizing delivery time while also optimizing costs.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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CRM<\/p>\n <\/div>\n

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The ideal loyalty strategy requires sophisticated knowledge about your clients and aims to create a truly personalized relationship<\/strong> between brand and client.<\/p>\n

A strategy is most successful when the client relationship is considered the heart of the organization. This is why the choice of CRM platform and its integration into existing IS is essential.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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E-commerce <\/p>\n <\/div>\n

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The increase in online buying, accelerated by the health crisis, has obliged retailers to have or improve their e-commerce solutions and to upgrade surrounding processes for an optimized interaction with clients.<\/p>\n

Logistics management, integration of new distribution channels, regulatory impacts\u2026<\/strong><\/p>\n <\/div>\n <\/div>\n <\/div>\n

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Digital in store <\/p>\n <\/div>\n

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Point of sale<\/strong><\/p>\n

Reimagine your boutiques as a place where unique experiences can be had! This is a key challenge felt by all brands to increase client retention. While buying online is indispensable to the client journey, the physical boutique remains consumers\u2019 preferred purchasing channel.<\/p>\n

Clienteling<\/strong><\/p>\n

49% of consumers place an exchange with an advisor or salesperson who has listened to their issue and responded with empathy and kindness in the top 5 of their satisfaction criteria (source: LogMeIn et OnePoll). This finding is pushing brands to digitize the role of the sales advisor all throughout the client journey.<\/p>\n

Technology<\/strong><\/p>\n

Smart, touch screen terminals, mobile payment, RFID, connected objects, self checkout\u2026 These digital devices are frequently found today within points of sale. These tools allow for a comprehensive interaction with clients, enriching and improving their experience and ultimately enhancing their attachment to the brand.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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BI – data analysis <\/p>\n <\/div>\n

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Efficient operations involve good Data Quality Management (DQM)<\/strong> and the implementation of a BI enables data to be treated, restored and disseminated towards necessary business teams.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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International network <\/p>\n <\/div>\n

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One of the avenues for growth for retailers is to develop their own distribution network, whether domestically or internationally.<\/p>\n

International expansion<\/strong> requires substantial comprehension of the targeted markets and the identification of all potential issues regarding data management and surrounding processes. This knowledge is a prerequisite to choosing the best solutions and ensuring respect for local law.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/lottie-player>\n <\/lottie-player>\n <\/lottie-player>\n\n <\/section>\n\n\n\n

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